Salams, the Muslim marriage, networking, and friend finder application, are focused on uniting Muslims in search of love and meaningful friendships through a vibrant online community. We developed a strategic brand awareness strategy that included compelling content creation, social media marketing, and data-driven analytics tools.

The content strategy focused on creating relatable content, which included blog articles, social media posts and videos that highlight success stories, dating tips and community event spotlights. We established a strong presence on platforms relevant to our target audience of Gen Z and Millennial Muslims, showcasing the benefits of using Salams.